The Courier - Fall 2019
The Courier Magazine

The CourierTM is the official publication of the Portuguese Water Dog Club of America, Inc. (PWDCA). Its goal is to provide information to members to perpetuate the original mission of the PWDCA. The magazine portrays Portuguese Water Dogs at work and at play, with articles and photos contributed by members and other experts in the breed. It contains articles on a variety of subjects, including health, training, water work, obedience, agility, conformation, rescue, and therapy.

The magazine is a benefit of membership in the PWDCA and is supported by membership dues. If you are interested in receiving The Courier, please see additional information and forms available on our PWDCA membership page. Back issues may be available to members depending upon availability.

Deyanne Miller, who is credited with introducing the Portuguese Water Dog to the United States, began sending a newsletter to PWDCA members as soon as the Club was established in 1972. As the newsletter evolved to the magazine it is today, editors have included Noreen Lowery (1977-1980), Maryanne Murray (1981-1988), Cathy Kalb (co-editor, 1985-1988), Kitty Braund (1988-1993 and 1994-1999), Sonia Held (1993-1994), Terry Cardillino (1999-2012), Peter and Anne Paige (2013-2014) and Kathryn Monroe (2014-2018). Over the years, The Courier has earned the Dog Writers Association of America’s “Best National Breed Club Magazine” Award 9 times: in 1991, 1992, 1994, 2001, 2002, 2003, 2007, 2008 and 2009. It also received the 2009 AKC Publication Excellence award for extraordinary achievement and communications excellence for the article “We’ve not only helped our own dogs, we’ve helped all dogs,” (The Courier, May/June 2009).

Please utilize our new online submittal system to place and pay for your ad (see How to Submit an Ad to The Courier for more details).

To submit articles or suggestions for topics you’d like to see covered in upcoming issues of The Courier, please email [email protected].

How to Submit an Ad to The Courier
Health Disclosure & Advertising Policy

Contact Information

The Courier

Manager & Advertisement Sales:
Susan Myrick: [email protected]

Online System & Advertisement Sales:
Lynn Nelson: [email protected]

Janice Reilly & Martha Ruskai: [email protected]

Submission Deadlines

Issue Focus Deadline
Spring 2020 Special Edition (Digital) - Your Family Dog January 26, 2020
Summer 2020 Annual, Water & Performance, Top Ten, Multiple Achievement Certificates,
Owner Handler Awards, Other PWDCA Awards & 2019 Title Gallery
May 1, 2020
Fall 2020 Stud Dog Directory & Breeding, Health, Outstanding Breeder Achievement Award July 15, 2020
Winter 2020 Highlights of the 2020 PWDCA National Specialty November 1, 2020

Ad Sizes

Size Measurements Note
Full page 8-3/8" wide x 10-7/8"high trim size; add 1/8" to all sides that bleed
Half-page 7-1/8" wide x 4-3/4" high no bleed
Half-page vertical 3-5/8" wide x 9-7/8" high no bleed

Ad Rates

Prime Positions of back cover, inside front cover (IFC), inside back cover (IBC), page 1,  and pages 2-3 spread will be sold on a first come, first served basis. Only ads reserved as Prime positions are guaranteed a specific location in the magazine; all other ad placements are run of magazine.

Price per page includes one photo
Black & White
Back Cover $375 n/a
Page One $325 n/a
IFC or IBC $325 n/a
Pages 2-3 Spread $600 n/a
Gallery (1/3 page template) n/a $75
Full-page $280 $160
Half-page $130 $90
Additional photo** $60 per photo $25 per photo

** Photo submissions of more than three (one photo which is included with advertisement, plus two additional) will be required to utilize Premium Advertisement Design services.

A complete list of all the 2020 Courier Advertisement Rates is available for printing.


Premium Advertisement Design:
$75.00 per page/$125 per 2-page spread (with same design and fonts)

  • Themed or Choice of Color Background
  • Multiple Fonts
  • Layered or Added Elements (i.e., cut out objects, blurred backgrounds, etc.). One Photo Included per page (additional photos can be included for a fee)
  • PDF of advertisement emailed to advertiser after publication (approximately 10 days)
  • Additional photo fees apply, $60 for color/$15 for black and white

Kennel Card Contract Rates: $100.00 for four issues.


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