The Courier - January / February 2018
The Courier Magazine

The CourierTM is the official publication of the Portuguese Water Dog Club of America, Inc. (PWDCA). Its goal is to provide information to members to perpetuate the original mission of the PWDCA. The magazine portrays Portuguese Water Dogs at work and at play, with articles and photos contributed by members and other experts in the breed. It contains articles on a variety of subjects, including health, training, water work, obedience, agility, conformation, rescue, and therapy.

The magazine is a benefit of membership in the PWDCA and is supported by membership dues. If you are interested in receiving The Courier, please see additional information and forms available on our PWDCA membership page. Back issues may be available to members depending upon availability.

Deyanne Miller, who is credited with introducing the Portuguese Water Dog to the United States, began sending a newsletter to PWDCA members as soon as the Club was established in 1972. As the newsletter evolved to the magazine it is today, editors have included Noreen Lowery (1977-1980), Maryanne Murray (1981-1988), Cathy Kalb (co-editor, 1985-1988), Kitty Braund (1988-1993 and 1994-1999), Sonia Held (1993-1994), Terry Cardillino (1999-2012), and Peter and Anne Paige (2013-2014). Over the years, The Courier has earned the Dog Writers Association of America’s “Best National Breed Club Magazine” Award 9 times: in 1991, 1992, 1994, 2001, 2002, 2003, 2007, 2008 and 2009. It also received the 2009 AKC Publication Excellence award for extraordinary achievement and communications excellence for the article “We’ve not only helped our own dogs, we’ve helped all dogs,” (The Courier, May/June 2009).

Please utilize our new online submittal system to place and pay for your ad (see How to Submit an Ad to The Courier for more details).

To submit articles or suggestions for topics you’d like to see covered in upcoming issues of The Courier, please email [email protected].

How to Submit an Ad to The Courier
Health Information Required to Place an Ad
Advertising Policy

The Courier Forms

Advertising Insertion Order
Kennel Card Advertising Order
Stud Dog Directory Listing

Contact Information

The Courier
Lynn Nelson
8319 E. Carol Way
Scottsdale, AZ 85260-5223
Phone: 602-301-9415
Email: [email protected]

Submission Deadlines

Issue Focus Deadline
June 2018 Stud Dog Directory Gallery, Brood Bitch, Stud Dog, Veterans, Rescue, Health May 1, 2018
September 2018 Performance, Top Ten, Outstanding Breeder Achievement Awards,
Multiple Achievement Certificates, Owner Handler Awards, Other Awards
August 1, 2018
December 2018 2018 National Specailty October 15, 2018

Ad Sizes

Size Measurements Note
Full page 8-3/8" wide x 10-7/8"high trim size; add 1/8" to all sides that bleed
Half-page 7-1/8" wide x 4-3/4" high no color; no bleed
Half-page vertical 3-5/8" wide x 9-7/8" high no color; no bleed
Quarter-page: 3-3/8" wide x 4-3/4" high no color; no bleed

Ad Rates

Premium Positions of back cover, inside front cover (IFC), inside back cover (IBC), page 1, last text page and centerspread will be sold on a first come, first served basis, first as color pages, and then made available in black and white as ad reservations permit. Premium positions require prepayment or credit card number at time of reservation. Only ads reserved as premium positions are guaranteed a specific location in the magazine; all other ad placements are run of magazine. No pre-approvals of run of magazine ad placements.

Price per page includes one photo
Black & White
Back Cover $315 n/a
Page One $295 $175
IFC or IBC $295 $175
Centerspread $580 n/a
Last Text Page $295 $175
Full-page $280 $125
Half-page n/a $75
Quarter-page n/a $50
Additional photo $60 per photo $15 per photo
Additional logo or line art $15 per logo or line art $15 per logo or line art


No charge for background color on color ads
No charge for bleeds or reverse lettering
QR codes: $30 first usage; $15 additional use of same code
Kennel card: $25 per issue
Kennel card address/phone changes: $15; contract rates: 6% discount for 6-issue contract (January - December)


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